Originally published on Medium.com, November 1, 2015
by Marianne Møllmann
When I started Kær a little under 8 months ago, the idea behind it was clear though somewhat personal. I had just been back to Denmark for a much-too-short visit to get married, and the experience of joyous celebration with family and friends in beautiful surroundings inspired me to want to project some of that sentiment back into the world.
To be honest, I didn’t think too much about how and if the homewares we produced were “in vogue.” I didn’t even really know what that would mean in terms of interior design. My spouse and I had a camera, a love for color and light, and there was a whole lot of inspiration in my mother’s home and surroundings.
We chose the most amazing shots from our winter sojourn and put them into production as soon as we came back to Brooklyn: a hydrangea adorned with frost, a chili plant boldly emerging from the snow, a naked bush with bright orange-reddish rose hips against a winter blue sky.
Little did we know that it has been scientifically proven that being with and in nature improves health and contributes to happiness. And because of this, it has long been a challenge to figure out how to bring the outdoors inside in a harmonious and integrated manner.