Kær: Danish design in Brooklyn
Kær marries core Danish design principles with Brooklyn-based urbanity and awesomeness, through NYC-produced colorful clothes and home products: dresses, jackets, raincoats, bags, greeting cards, and more. One customer commented that our raincoats provide for a "three compliment minimum subway ride," every time. We think they are pretty fabulous, too.
Kær is a Danish word, that can mean either something that is dear, lovely, or valuable, or the village pond. In other words, Kær describes the space we inhabit between nature and home: beautiful, simple, and calm. This is the basic design principle behind our apparel and home textiles. Nothing is added that doesn't serve a purpose, and while our prints might be noticeable, they are never loud. Just like nature, Kær goes with the flow.
Brooklyn-based textile designer, Marianne Møllmann, started designing clothing and home-decor to alleviate the stress that comes with human rights work and living in a big city such as New York. She bases her textile designs on images from memorable moments and places--often from her mother's garden in Denmark, or her parents' home in the Pacific Northwest. Her clothing style is simple, Scandinavian aesthetic, with a streetwear edge.